Araxi
Project Breakdown: food and drink photography, creation of print and digital marketing assets.
Araxi is a culinary cornerstone in the heart of Whistler village. With over 40 years of servicing the community and seasonal tourism, Araxi is a well established restaurant in the mountainside resort. For Araxi, being a “farm-to-table” pioneer means fresh ingredients and exceptional dishes, it also means the menus and offerings vary often.
Araxi uses a variety of marketing platforms to stay current in this world famous ski resort. I help Araxi with food and drink photography, which is then used for social media campaigns, and print advertising. Print ads are an integral part of marketing in Whistler as magazines and publications are located in hotel rooms and lobbies for guests to get familiar with their surrounding.
During off season Araxi offers a set menu with reduced prices, this gives locals the perfect opportunity to explore new dishes. Those special offerings are communicated to the public through social media, magazine ads and signage posted outside the restaurant. There are plenty of competitors in the village but Araxi has proven that with the right approach it is possible to thrive in Whistler. If you end up at Araxi, do yourself a favour and try their tartar. You won’t regret it.
