Luigi & Sons
Project Breakdown: product and food photography, creation of digital marketing assets.
Luigi & Sons Butcher Shop is located in the heart of the Yaletown neighbourhood in Vancouver, connected to its sister restaurant/ steak house Elisa. The shop offers a variety of cuts, high quality takeaway options and house-made provisions.
Luigi & Sons aims to be a one-stop shop for the best butcher experience in Vancouver. To accomplish that is it important to keep its audience engaged and informed on special offerings and unique services. I support the shop by building a portfolio of photographs that provide insight to products and services. Using the images as a foundation, I develop marketing materials to promote the butcher shop on social media, web and print.
When customers are informed on the unique services, the shop is receiving positive feedback. This is especially true during holidays when the team at Luigi & Sons creates dinner kits. The content of the kits are photographed, then marketing rolls out and customers get excited. Of course this success is reflected in increased revenue and customer engagement.
